Swaddle Up™ story started in Sydney, Australia, in 2008 after Hana & her husband experienced 18 months of severe sleep deprivation with their newborn son who would not sleep for more than 45 minutes at a time.
Sheer exhaustion & struggling to wrap her son in a traditional blanket is what drove her to come up with a much simpler way for parents to safely swaddle their babies in their natural sleep position.
The patented SWADDLE UP™ is specially designed to let your baby sleep in a natural ARMS UP™ position. This allows them to bring their hands to mouth for self-soothing during sleep time, resulting in more sleep for everyone.
Today SWADDLE UP™ is the number one selling zip up swaddle within the Australian infant sleep category. Internationally, numerous parents love to use SWADDLE UP™ and more than 12 million babies have used it.
WHY SWADDLE UP™?
Self-Soothing = MORE SLEEP
01
Baby natural ARMS UP position allows babies to sleep more better & longer
02
The patented wing design allows babies to safely suck on their hands for self-soothing
03
Swaddled babies feel comfortable like being in mom womb
04
Made of one layer of the highest quality cotton elastane, extra comfort, ,further breath-ability and stretch
NEWBORN TO TODDLER
3 STAGE SLEEP SYSTEM
Stage1
(Swaddle Up)
Stage2
(Swaddle Up 50/50)
Stage3
(Sleep Suit)
Sarah, Sydney
These swaddles are great! I recommend them to everyone having a baby. They are a MUST HAVE item! My little man would just burst out of wraps so we had to use a swaddle. I tried another brand but he didn't seem to sleep so well. The Swaddle UP helped him to settle himself as he could still get to his hands.
Laura, Melbourne
This product was amazing for helping our 7 month old out of his wrap into a sleeping bag. He got used to sleeping arms up, then one out, then both, all within two weeks. Every time someone asks how to transition their child I ALWAYS recommend the 50/50.